Friends for Animals of Metro Detroit was in need of content capture and a campaign that could not only raise money, but keep their brand cohesive. For their annual gala event, we captured original content and told the stories of featured animals and their most in need shelter.
For the holiday season, we leveraged social assets to create a 12 days of Christmas campaign to share the love.
Each day highlights a part of the shelter in need of donations, and how that money can be applied.
The campaign kicked off on giving Tuesday, and continued through the end of the year.
Design Director: Alec Peterhans
Copywriter: Jack Redmond
Videographer and Editor: Mark Preston
Animator, Graphic Designer, Photographer, and Video Edit Assistance: Jessica Keoshian